A group he backs, the Partnership for a New American Economy, is rolling out an ad campaign to push Congress to pass comprehensive immigration reform this year.
The commercials are to appear in inside taxicabs in the nation’s capital, , according to USA Today, with the objective that constituents and members of Congress will see them and be motivated to act on a reform measure.
“Immigrants invented many of the things we use every day,” a female narrator says. “Without them, America wouldn’t be America.”
The ads mention businesses begun by immigrants, among them Levi Strauss of blue jeans fame, who came from Germany and Google co-founder Sergey Brin, who is from Russia.
Bloomberg’s organization also includes News Corp. Chairman Rupert Murdoch, Microsoft CEO Steve Ballmer and Bob Iger, Disney’s CEO and president.
The commercials also will run online and on television.
USA Today quoted John Feinblatt, the group’s chairman, as saying the “lack of action on immigration reform is causing American industries to lose their competitive edge.”
