Digital Communications Specialist

Job Posting

Digital Communications Specialist

Date Posted:

June 17, 2022

We Are

The American Immigration Council works to strengthen America by shaping how America thinks about and acts towards immigrants and immigration and by working toward a more fair and just immigration system that opens its doors to those in need of protection and unleashes the energy and skills that immigrants bring

Your Role

The Digital Communications Specialist will work on the Communications team to elevate and advance awareness of the Council’s mission and brand across all digital channels (website, emails, and socials media channels). This position will work closely with all departments to promote the Council’s programmatic work and meet fundraising objectives. The position serves as the organization’s authority on digital communications strategy, digital campaigns, tracks engagement of Council audiences, and adapts digital strategies to further engage, grow and segment our audiences. 

The position manages graphic design needs for publications, promotional materials, and digital properties, and collaborates in the development, maintenance, and advancement of the Council’s brand so that we remain a leader in the immigration space.

This position requires experience in digital communications and marketing strategy, website management and maintenance, and graphic design. 

Requirements

Digital Strategy Leader

  • Identify opportunities and execute strategies to showcase the Council’s work and capitalize on fundraising opportunities across digital channels.
  • Regularly assess digital user trends and activity to enhance digital content performance and propose new and creative growth opportunities to promote the Council brand.
  • Direct and manage contractors (including web developers, graphic designers, paid social media advertisers, and Google Grants) to develop digital assets and content.
  • Plans, executes, and measures digital engagement experiments and user/audience conversion tests.
  • Identifies critical conversion and drop off points to improve and/or enhance funnel optimization on Council’s website.
  • Understands and stays current on digital communication best practices for social media and email marketing to improve audience communication engagement and fundraising efforts.  
  • Measures and reports performance of all digital marketing campaigns and assesses performance against goals.
  • Creates and executes segmentation plans to better understand email audiences.

Understands Website Management and Strategy

  • Reviews website plans to showcase our programmatic work and its value to users. 
  • Responsible for the production and posting of content to the Council’s website. Manages and collaborates with external web developers to enhance the user experience.
  • Maintains the Council’s website by regularly reviewing web server and application performance.
  • · Assists in the Search Engine Optimization of content to generate traffic to website.
  • Tracks and reviews related metrics by regularly reviewing web server and application performance.

Develops Brand Awareness

  • Assists in developing the Council’s brand, voice, and online reputation across digital channels.
  • Create the look, layout, and features of digital properties.
  • Designs the layout for Council publications, graphics, and collateral materials consistent with the Council’s brand.

 Social Media Expertise

  • Monitors engagement and works with communication team members to adjust strategy and develop topline and compelling messages.
  • Plan, write, and distribute all social media copy on Facebook, Twitter, Instagram, and LinkedIn.

Graphic Design Knowledge

  • Assists with graphic design tasks (marketing events, email) and formatting of Council publications.

Required Education and Training

  • College level coursework in a creative field to include marketing, digital content delivery, or media design.

Minimum Job Requirements

To perform successfully in this role, incumbent should possess skills identified below:

  • · At least 3 years of experience with digital strategy. Website development expertise (Drupal and WordPress experience desired).
  • · At least 1-3 years of experience in communications.
  • · Experience with digital engagement of audiences within the non-profit sector.
  • · Training in communications, marketing, and/or web/graphic design.
  • · Strong project management skills. 
  • · Ability to work collaboratively with all types of individuals both internal and external.
  • · Strong writing/editing and verbal communication skills.
  • · Must be able to organize, multi-task, and prioritize multiple projects.

Apply for this position

Our Workplace

We offer an extremely generous total compensation package (salary and benefits).  You will start with 5 weeks of paid time-off plus sick leave to care for yourself or a family member, paid parental leave, and paid holidays. Our firm offers a 3% match on retirement funds, life insurance, short-term and long-disability. Our staff enjoys the choice of working from the office at their convenience or working fully remote. Benefits include – medical, dental, vision, 401k with employer match, monthly transit subsidy, flexible work schedules, and many more exciting benefit programs.

 Your Colleagues

  • Dedicated, dynamic, collaborative, and compassionate.
  • A community of individuals passionate about their work.
     

Direct hire only – NO recruiters (mail, email, fax, or phone).

The American Immigration Council ("Council") is an equal opportunity employer, and is committed to treating all applicants and employees without regard to unlawful considerations of race, religious creed, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, marital status, physical disability, mental disability, medical condition (cancer or genetic characteristics), genetic information, military and veterans status, citizenship and immigration status, or any other classification protected by applicable local, state, or federal laws. This equal employment opportunity commitment applies to all aspects of employment, including but not limited to, advertising, recruiting, hiring, job assignment, compensation, promotion, demotion, benefits, training, discipline, and termination.

The Council believes that diversity is a strength. The Council is committed to being a safe, respectful, and inclusive space, where a broad range of viewpoints and experiences are encouraged and every member of its staff and board is given the opportunity to thrive.

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