Digital Strategy Manager

Job Posting

Digital Strategy Manager

Date Posted:

June 16, 2021

We are...

The American Immigration Council (the "Council") works to strengthen America by shaping how America thinks about and acts towards immigrants and immigration and by working toward a more fair and just immigration system that opens its doors to those in need of protection and unleashes the energy and skills that immigrants bring.

The Immigration Justice Campaign is a collaboration between the American Immigration Council and the American Immigration Lawyers Association. The Campaign is a broad-based project to activate a community of lawyers (and other volunteers with supporting skills) to defend detained immigrants facing removal and to advocate for due process and justice for noncitizens targeted for immigration enforcement. A primary goal of the Campaign is to rigorously test innovative, replicable models for scaling volunteer legal representation for immigrants, particularly in hard-to-reach detention centers. Our 13,000+ volunteer network includes attorneys from law firms around the country as well as solo practitioners, law students, interpreters, mental health professionals, social workers, and many others with skills that help support holistic pro bono representation.

Your Role

The Digital Strategy Manager will be responsible for designing and implementing a plan to engage the Campaign’s nationwide network of volunteers and supporters primarily through online organizing, communications, and storytelling. The Digital Strategy Manager will be a key member of the team, working to produce content and develop digital strategy. This role will focus on digital engagement, social media strategy, and advocacy-based list building. The role is critical to achieving the Campaign’s goal of cultivating a robust, engaged network of volunteers and supporters and mobilizing that network both to provide volunteer legal representation and to advocate. A flexible personality, sense of humor, and positive attitude are essential.   

As with all positions at the Council, this position requires commitment to the Council’s mission and the organization’s culture of philanthropy.

Apply for this position

Education and Experience 

3-5 years experience running issue advocacy and/or electoral campaigns, organizing, and/or digital advocacy. 

Understanding of best practices and workflows in the following areas: 

  • Grassroots organizing 
  • Social media and email strategy 
  • Online content creation 
  • Paid media advertising 

Technical skills: 

  • Familiarity with CRMs such as AirTable, Mailchimp, EveryAction. 
  • An understanding of web analytics tools, including Google Analytics. 
  • Proficiency for tasks like A/B testing, optimizations, and email segmentation. 
  • Extensive experience in digital engagement and advocacy-based list-building, as well as paid acquisition. 
  • Some graphic design, website development, and video editing skills. 
  • Superior verbal and written communication skills. 

Project management: 

  • Proven organizational and people management skills in a campaign or advocacy environment. 
  • Experience with tight deadlines, lots of moving pieces, and long hours around key moments and deadlines. 
  • A proven ability to work well with others, and a passion for organizing people around ideas both on and offline. 

 Essential Job Functions 

  • Conceive and implement the digital organizing program for the Immigration Justice Campaign.  
  • Lead the storytelling work of the Campaign in both traditional and digital media to leverage the voices and stories of volunteers and directly impacted individuals they serve.  
  • Design and implement digital strategies to maximize the engagement of the Campaign audience and ensure the Campaign meets its online and offline volunteer engagement goals. This includes identifying and leveraging “super volunteers” in the Campaign’s network and encouraging repeat engagement. 
  • Proactively work directly with volunteers to encourage and support them in their digital and communications-related engagement. This includes helping them to share case victories and struggles as well as draft and place blogs, op-eds and videos. This also includes supporting volunteer lawyers to help their clients speak to media and share their stories where appropriate. 
  • Manage digital and email strategy, including creative development and performance measurement. Ensure that the Campaign digital and email strategy coordinates with and complements strategy for AILA and Council audiences. 
  • Identify opportunities to drive advocacy and policy objectives, both online and offline. Work closely with policy and communications staff at both the Council and AILA as well as with coalition partners.  
  • Produce content, including graphics, videos, and other materials for online use. 
  • Work with the Campaign, the Council and AILA teams to execute engaging social media presence, including effective rapid response. 

Our Workplace …

We offer an extremely generous total compensation package (salary and benefits).  Benefits include – medical, dental, vision, 401k with employer match, monthly transit subsidy, flexible work schedules, 3+ weeks’ vacation, 11 Federal holidays, on-site fitness center and many more exciting benefit programs.

Your Colleagues …

  • Dedicated, dynamic, collaborative and compassionate.
  • A community of individuals passionate about their work.

For considerationqualified applicants are to submit cover letter, resume and salary requirement. cover letter should include a summary of how your background, knowledge, skills and abilities relate to the responsibilities and requirements of the position.  

NOTE: Applications without cover letters and which do not indicate desired salary may not be considered.

Direct hire only – NO recruiters (mail, email, fax or phone).

The American Immigration Council ("Council") is an equal opportunity employer, and is committed to treating all applicants and employees without regard to unlawful considerations of race, religious creed, color, religion, sex, gender, gender identity, gender expression, sexual orientation, national origin, ancestry, age, marital status, physical disability, mental disability, medical condition (cancer or genetic characteristics), genetic information, military and veterans status, citizenship and immigration status, or any other classification protected by applicable local, state, or federal laws. This equal employment opportunity commitment applies to all aspects of employment, including but not limited to, advertising, recruiting, hiring, job assignment, compensation, promotion, demotion, benefits, training, discipline, and termination. 
The Council believes that diversity is a strength. The Council is committed to being a safe, respectful and inclusive space, where a broad range of viewpoints and experiences are encouraged and every member of its staff and board is given the opportunity to thrive.

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